In my final year, I won a 3-month internship with the Waterford Institute of Technology Marketing department. Here I created the following designs for various on-going campaigns alongside the Marketing team.
© Colin Carthy
Waterford Institute of Technology recognizes its past and future students this year as it enters its 50th year. Going forward, the TRY WIT events ensure that it's future pupils choose the right course for themselves by letting them come in and try out various courses for a day. The TRY WIT brand is direct and loud, to make sure these teens will take notice of it, instead of scrolling past it on instagram or walk past it in the school hall.
To reach out to guidance counsellors about upcoming events, we designed a desk calendar. WIT reminds these teachers of 12 benefits to Waterford life that they could pass on to their students when considering WIT.
With a colourful 50 years under its belt, WIT is celebrating for the whole of 2020. WIT50 is a series of events, recognising the innovation and impact of its alumni and staff. The WIT50 brand is proud and rooted in its feats, while also modern and looking towards the future.
